Can the typeface of a restaurant give us hints as to how much the bill is going cost?This study is purely statistical. I am categorizing the type into serifs, san serifs, decorative, script and hand drawn. After documenting the letters I am going to look at the dinner menus for the restaurants in each category and find the average price for a meal.
Maybe after this study you can go down to Shockoe Bottom, look in your wallet and find a meal in your price range based on the type. This takes typophilia to a whole new level.
- Jordy
2 comments:
The expression, "That looks expensive" is commonly used by people. What goes into the idea of looking expensive? Is it a mater of circumstance? Is typography a valid aspect of that and is it always a factor? Is it as important to adding value as say leather or dark wood fixtures? Gold and silver have value because they literally have a value. No average person understands the literal value of a font the designer acquired the rights to use, so it's value comes from some other variables. What are those variables?
—sean
Without ever having explored this idea myself, I would assume that typeface on a restaurant identity reveals more about the atmosphere of the restaurant than the actual cost on the menu. (Though I know price and atmosphere sometimes do go hand in hand.) If an identity does prove to reveal the price of a restaurant, do people not trained in design and type get the message? This is interesting.
-Katie K.
Post a Comment